Mela Luxe International Inc. (“Company,” “we,” “our,” or “us”) values the privacy of its users and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.melaluxebrands.com (the “Site”), as well as how we may use analytics and tracking technologies, including but not limited to Facebook Pixel, Google Analytics, Vercel analytics, Shopify, and others.
By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information We Collect
We may collect several types of information from and about users of our Site, including:
1.1 Personal Data
When you visit our Site, make a purchase, apply for partnerships, or contact us, we may collect personal data such as:
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment information (collected securely via third-party payment processors)
- Any other information you voluntarily provide through forms or sign-ups on our Site.
1.2 Non-Personal Data
We also collect data that does not directly identify you, such as:
- IP address
- Browser type and version
- Time zone settings
- Operating system and platform
- Pages you view on the Site, including the length of visits and interaction information.
2. How We Collect Information
We collect your information through a variety of methods, including:
2.1 Directly from You
- When you provide it through forms, account registration, or purchases.
2.2 Automatically
- When you navigate through the Site, we may collect data using technologies like cookies, web beacons, and tracking pixels.
2.3 From Third-Party Tools and Integrations
- We use third-party analytics and marketing tools such as Facebook Pixel, Google Analytics, Shopify, Vercel Analytics, and others to collect and analyze usage data and track website performance.
3. Cookies and Tracking Technologies
We, and third-party vendors acting on our behalf, use cookies and tracking technologies to understand how visitors interact with our Site and to improve your experience. These technologies include:
3.1 Cookies
Cookies are small text files stored on your device. They help us provide a more personalized experience by remembering your preferences and providing insights into how you use the Site.
3.2 Tracking Pixels
We use pixels, including but not limited to Facebook Pixel and Google Analytics tracking code, to monitor conversions, optimize ad campaigns, and gather data on user interactions with our Site.
3.3 Other Analytics Tools
Tools such as Vercel Analytics may collect technical information about your browsing patterns, such as page load times, device information, and browser behavior.
You can control cookie settings directly from your browser and opt out of certain cookies. However, opting out may limit the functionality of the Site.
4. How We Use Your Information
We may use your information for various business purposes, including:
- Processing Transactions: To process and fulfill your orders, including managing payments and shipping.
- Improving User Experience: To analyze and optimize how users navigate and interact with the Site.
- Marketing and Advertising: To provide personalized advertisements and marketing, and to measure the effectiveness of our advertising campaigns using tools such as Facebook Pixel and Google Ads.
- Communicating with You: To respond to inquiries, send order confirmations, and provide updates on new products or services.
- Complying with Legal Requirements: To fulfill any legal obligations, such as tax, reporting, and regulatory requirements.
5. How We Share Your Information
We may share your information with the following categories of third parties:
5.1 Service Providers
We use third-party service providers to perform certain business functions on our behalf. This includes payment processing, data analysis, website hosting, and email marketing.
5.2 Analytics Providers
We share data with analytics providers such as Google Analytics, Facebook Pixel, Vercel Analytics, and Shopify, which help us understand how users engage with the Site and optimize our services.
5.3 Advertising Partners
We may share anonymized data with third-party advertisers to display relevant ads to you on our Site and other websites. This data is collected using Facebook Pixel, Google Ads, and similar tools.
5.4 Legal Obligations
We may disclose your data if required by law or if we believe that such action is necessary to comply with legal processes, protect our rights, or enforce our Terms of Use.
6. Third-Party Services
Our Site may include links to third-party websites, services, and applications. This Privacy Policy does not apply to third-party websites, and we are not responsible for the practices of such third parties.
Third-Party Services We Use:
- Facebook Pixel: For monitoring user interactions with advertisements and optimizing marketing efforts.
- Google Analytics: For tracking website traffic and understanding user behavior.
- Shopify Analytics: For managing and analyzing eCommerce-related data.
- Vercel Analytics: For measuring site performance, user interactions, and optimizing server-side data processing.
Each of these services has its own privacy policies governing the use and handling of your data, and we encourage you to review these policies before engaging with them.
7. Your Rights and Choices
You have certain rights regarding your personal data:
7.1 Access and Rectification
You have the right to access and update the personal data we hold about you. If you need to correct any information, please contact us at info@meluxebrands.com.
7.2 Opt-Out of Marketing
You can opt-out of marketing communications by following the instructions provided in the marketing emails or contacting us directly at info@meluxebrands.com.
7.3 Data Deletion
You may request that we delete your personal data. Note that we may retain certain information as required by law or for legitimate business purposes.
7.4 Do Not Track Signals
Some web browsers offer a "Do Not Track" feature. While we do not respond to such signals, many of the third-party services we use allow you to opt-out of their tracking via their own privacy policies.
8. Data Security
We take the security of your personal information seriously and implement appropriate security measures to protect your data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your data.
9. International Transfers
If you are accessing the Site from outside of the Philippines, please note that your data may be transferred to and processed in countries other than your own. By using the Site, you consent to the transfer of your data to countries outside your country of residence, which may have different data protection laws.
10. Children's Privacy
Our Site is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under the age of 18 without parental consent, we will take steps to delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised policy on this page with an updated "Effective Date." Your continued use of the Site after such changes constitutes your acceptance of the new terms.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Mela Luxe International Inc.
Address: BENROSI V BUILDING, Kamagong Street, San Antonio, Makati, Philippines
Email: info@meluxebrands.com
Phone: +63 915 8125899